accounting 101

Smart tools and content that empower anyone to master accounting.

Project Description

Custom WordPress development for Accounting101 — a user-friendly platform that offers essential financial tools and resources for small business owners and entrepreneurs. Your in-house team created the full design, and you handled the WordPress implementation.

Overview

The website provides educational resources, calculators, and templates to simplify accounting for non-experts. The clean and trustworthy design, combined with performance-optimized WordPress development, ensures a seamless user experience across all devices.

Technology platform:

WordPress

Primary needs:

Implement a clear, approachable design focused on accessibility
Build a scalable and easy-to-manage WordPress backend
Optimize the site for search engines, speed, and user engagement
Highlight tools, blog content, and lead magnets effectively

Key Features:

Fully custom WordPress theme with responsive layouts
ACF-based backend for modular content management
Resource hub with downloads and calculators
Blog with categories and SEO meta integration
Structured CTAs for newsletter, downloads, and lead capture

Project Goal

Tech consultancy

Full CMS structuring and technical planning handled in-house. Advised on performance, SEO setup, and backend architecture.

To create a scalable and user-friendly WordPress site that simplifies accounting for everyday users, supports SEO growth, and allows internal teams to manage and expand content independently.

Web development

WordPress development using clean code, fast load practices, and custom backend fields. Built for long-term scalability and marketing agility.

Ux/ui

We focused on clean, intuitive UI/UX that improves usability and reflects AccountEdge’s & Accounting 101 professional identity.

ai integrations

Not applicable — AI is not part of the site’s functionality, though may feature in their game development.

Product Discovery

Clear pathways to tools, articles, and downloadable resources make it easy for users to engage with content and find what they need quickly.

conclusion

A clean, educational WordPress website designed and developed internally — delivering clarity, usability, and marketing flexibility for a niche audience in need of simple accounting guidance.

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